Fangle v. t. : Something new-fashioned; a foolish innovation; a gewgaw; a trifling ornament.

Fangle v. t. : To fashion.

Example:
NewFangled. Why is there not Fangle or Fangled? Where did this word come from?

Taxonomy
Insight, Fangle, Social Web, Web Analytics, brands, drive strategy, products, dialogue, advertising agencies, how to, serious research, research studies, the 1930's, statistical methods, Web conversations, existing marketing, marketing plan, even now.

Defination from the web:
Fangle we can determine what is being said about companies, products, brands and people in the Social Web and by whom; what insights can be ... Fangle uses this analysis to provide client brands with valuable insight into where in the Web conversations are taking place, what tone of voice ...