Fanfare n. : A flourish of trumpets, as in coming into the lists, etc.; also, a short and lively air performed on hunting horns during the chase.

Example:
Why all the Fanfare for college football?

Taxonomy
Fanfare, free encyclopedia, piece of music, occasions, Icarus Dream Fanfare, Victory Fanfare, search, short piece, royalty, publicity, music, the Middle Ages, depictions, evidence, 18th century France, movement, energy, repetition.

Defination from the web:
fanfare is a short piece of music played by trumpets and other brass instruments, frequently accompanied by percussion, usually for ceremonial ... Fanfares are popular as theme music for television and radio news programs. ...