Facework n. : The material of the outside or front side, as of a wall or building; facing.

Example:
What is the difference between negative and positive Facework?

Taxonomy
Chinese, mianzi, lose face, loss, lian, English, the Chinese, personal prestige, losing face, reputation, claim, semantic, lost honor, 1944, Facework, psychology, interaction, Huang.

Defination from the web:
Facework as a Chinese Conflict-Preventive Mechanism – A Cultural/Discourse Analysis, Wenshan Jia. What does our face mean to us?, Ning Yu ... Politeness, Face and Facework: Current Issues, Liisa Vilkki. The Concern of a Nation's Face: Evidence in the Chinese Press Coverage of Sports, ...